I’m a lifelong learner, according to Clifton Strengths, (thanks TAG Heuer) with a soft spot for innovation, curious about new tools, new technologies, and how AI can expand creativity without stealing its soul. My research taught me that luxury today is no longer just about beauty, it’s about meaning, traceability, and care.
MY CAREER JOURNEY
I was born in Guayaramerín, Bolivia, a small river town on the edge of the Amazon, surrounded by jungle, water, and very far from fashion week.
My childhood was a moving map: Santa Cruz, Buenos Aires, back to Santa Cruz, then the United States, Bolivia again, and finally Switzerland. In short, I learned geography by living it.
I was born Swiss through my grandfather, who met my grandmother while traveling, much like my own parents did years later. Growing up in Latin America, I often felt slightly out of place, introduced in new schools as “the Swiss girl who doesn’t speak Spanish,” simply because of my passport. In 2022, I chose to claim my Bolivian nationality myself and understood that identity is something you inherit… and something you consciously build.
My professional life began far from fashion, in service and public institutions in Bolivia and the U.S., where I learned structure, discipline, and the human side of systems. But the instinct to create came early: at eleven, I got the representation of a famous Brazilian brand in Bolivia, my mom give it to her sister and. it disappeared, the lesson didn’t.
“As a child, I used to collect pasta, old phone cables, and bird feathers to make jewelry. The instinct to gather objects with stories was always there.”— The Expat Magazine, Spring/Summer 2018
In high school in Virginia, I was named Best Artist of the Year and invited to exhibit in a Georgetown gallery. I chose the “serious” path first, convinced stability mattered more than art. Creativity, of course, came back later.
While studying Business Administration, I worked two waitress jobs, served at presidential inaugurations, and learned a lot about people and timing. I chased my first office job with persistence (nearly one hundred calls) and walked into three rooms of paper archives, which I helped turn into systems. Not bad for someone who started in the jungle.
Back in Bolivia, I worked inside public institutions and development projects, helping shape funding strategies, translating during international meetings, and supporting awareness campaigns. I later joined the Mayor’s office, coordinating agendas and public events, and even helping with early talks with Chinese investors for a water project.
The moment I’ll never forget? Making an airplane wait for the Mayor.
My first lesson in protocol, timing, and the strange poetry of diplomacy.
When the office began receiving threats during an anti-drug campaign, I stepped away, an early lesson in how closely leadership, communication, and risk travel together.
I then became General Manager of the River Transport Association of Nicolás Suárez, working with Bolivian and Brazilian authorities and leading communication efforts that helped renew the port’s license for another 25 years. Somewhere in between, I also worked in an airline call center, learning patience, precision, and how to stay calm when plans fall apart at peak season.
Those years taught me diplomacy and structure, until my body pressed pause. I became seriously ill, took it as a sign, and followed my red passport to Switzerland.
In 2013, I entered fashion in Geneva as a Jewelry Designer at LindseyMarie. Asked to create a nine-piece collection in one week with materials I didn’t know how to find, I went to the Plainpalais market, built it with my own tools, and got hired on the spot. What was meant to be a polite “no” became a “you start tomorrow.”
When the brand moved to Singapore, I was invited too, but Geneva had become my anchor. I stayed and founded Bombombijoux, shaping everything from design to storytelling. I earned Swiss certification in precious metals (where poetry meets rules) and grew the brand through experiences as much as objects, from paragliding arrivals to concerts seen by over a million people. One lesson stayed with me: emotion travels faster than advertising.
“When I design a piece, I think first about the person who will wear it. I want it to feel unique — like a small heirloom, something to be kept and remembered.”
— The Expat Magazine, Spring/Summer 2017
From there, I drifted naturally into content and brand storytelling. With Coolbrandz, I worked with luxury houses from the LVMH world, translating their universes into visual stories for digital audiences. I even helped select the winner of the Hublot Design Prize (hello, Samuel Ross), but what mattered most were the people behind the scenes, the ones who quietly make the magic work. I learned to tell stories the human way: less pose, more truth.
To confirm this path, I joined DARKKISS BIJOUX as a Digital Marketing Intern, building a digital presence from the ground up, identity, content, rhythm, and community. Watching it grow felt like tending a small garden: meaning over noise. We got to be invited to expose at MotorShow Geneva.
I then stepped into a wider creative orbit as Creative Content & Campaign Lead, shaping digital voices, websites, shoots, and events. On set, styling and guiding light, I was reminded that when vision, people, and place align, stories don’t just get told… they get felt.
At the same time, I returned to school to prove to myself what I already felt in my bones. At IFA Paris, I completed a Bachelor in Fashion Marketing, followed by an MBA in Fashion Management (Luxury) and a Manager du Marketing et du Développement de Produits de Mode (RNCP 7), in English and French, just to keep things bilingual and interesting.
My final project, Redefining Luxury through Slow Living - Loro Piana, came from a simple curiosity: how can luxury grow without forgetting where things come from?
Then came TAG Heuer, where I worked in corporate learning and internal communication, to validate my master, designing onboarding moments and Learning Days across cultures. My ideas were called bold. I cried at most goodbyes. Both felt right.
From the Amazon to Europe, from public institutions to luxury brands, my path has always been about connecting dots:
between cultures,
between structure and creativity,
between what a brand says and what people feel.
I work with ideas and with systems,
with intuition and with structure.
Because in luxury, what you say matters,
but how it feels matters more.